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A “mass line propaganda action” refers to a strategy rooted in Maoist political theory, particularly associated with the Chinese Communist Party under Mao Zedong. The “mass line” is a method of leadership that involves gathering ideas and concerns from the masses (the general population), synthesizing them into a coherent policy or ideology, and then returning those ideas to the people in the form of propaganda or directives to mobilize and unify them toward a common goal.
In practice, a mass line propaganda action would involve:
1. **Collecting Input**: Party cadres or leaders engage with ordinary people—workers, peasants, etc.—to understand their grievances, needs, or aspirations.
2. **Formulating Policy**: These insights are distilled into a centralized plan or message that aligns with the party’s ideology.
3. **Propaganda Dissemination**: The resulting ideas are packaged into slogans, campaigns, or media efforts (e.g., posters, speeches, or rallies) and spread back to the masses to inspire collective action or loyalty.
Historically, this approach was used during campaigns like the Great Leap Forward or the Cultural Revolution, where the goal was to rally widespread support for ambitious (and sometimes disastrous) initiatives. The propaganda aspect often simplifies complex issues into emotionally charged, actionable narratives—like “Serve the People” or “Smash the Four Olds”—to ensure mass participation.
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