See the entire list here.

3 – JK Rowling

JK Rowling is almost certainly the greatest writer of English children’s fiction of her generation, and a remarkable humanitarian. It turns out she writes exhilaratingly powerful prose too.

In a blog about the transgender debate, she offended many people. Offence is the price of free speech. Those offended felt she was questioning their identity and even attacking their human rights, which they argue is a form of discrimination or hate speech.

I take absolutely no view whatsoever on the issues that she raises.

I do take an issue on abuse and trolling, and Rowling has achieved the inglorious honour of topping many a league table for those. The deluge of hatred that she faced before writing this blog made it brave, and it was nothing compared to what came after. Talking about bravery, so too, by the way, was Suzanne Moore’s engrossing, long, personal essay for Unherd on why she left the Guardian.

We should all applaud bravery in writers – even those with whom we disagree. And Rowling’s essay contained moments of both real beauty and piercing honesty, as when she revealed that she is a survivor of domestic abuse and sexual assault.

What the judges – that is, the voices in my head – most admired about the writing was the plain English. It is an interesting fact about rhetoric that if you want people to understand something, plain, mono-syllabic words are usually your best bet: “Ask not what your country can do for you; ask what you can do for your country”.

Or think of the final line from Enoch Powell’s most notorious speech: “All I know is that to see, and not to speak, would be the great betrayal.”

I’m not endorsing the argument; but the rhetorical power of that line comes from the fact that there are 16 words, the first 15 of which have one syllable, and the last of which has three.

Compare it with this line in Rowling’s essay: “So I want trans women to be safe. At the same time, I do not want to make natal girls and women less safe.”

The rhetorical power from those two sentences derives partly from the plainness of the English. Only “women” (twice) and “natal” contain more than one syllable.

If you’re ever editing copy that seems verbose, go through it and think about cutting syllables while conveying the same meaning. Plain English has power. JK Rowling gets that.