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Ah, all the poor male gamers having their pet misogyny project blow up in their faces. Yep, you dudes are for sure are ruining Anita Sarkessian’s career. Keep the hate-train going maybe you can get her into the NYT again, or Le Monde or Time or… really the sky is the limit.
*basking in the sweet sweet schadenfreude*
Good Job Gamer Gaters – You may have to blame Anita for starting GG as well, because she must have started it, just look at all the publicity, fame and money she’s getting…
Anyhow, here is the first paragraph from Rolling Stone…go there and catch the rest of the article. :)
“She started with a YouTube account and wound up on the front page of the New York Times. In between, all that the Canadian-American feminist cultural critic Anita Sarkeesian did, via her video series Feminist Frequency, was calmly, comprehensively collect and explain examples of the shoddy portrayal of women in video games. Titled “Tropes vs. Women,” her series on gaming pointed out that the roles most often available to women — from princesses to be rescued to prostitutes to be murdered — are both sexist and unimaginative. If these roles were rethought, diversified and expanded, Sarkeesian argues, gaming’s creative class and audience would be diversified and expanded in turn, and games would become more fun to boot.”
“The Problem with Birkenstocks” by Annie Kreighbaum illustrates so perfectly the fantastical through-the-looking-glass distortions of reality that we collectively we know as “Fashion“. Unpacking this article was kind of fun in the “Wow..really??” sort of way. What wasn’t so fun is that amount of shaming that is going on and the expectations of self-policing and in general the absolute necessity of being hyper-aware of you looks and how others perceive you.
“Birkenstocks are the Chipotle of footwear. Like opting for a burrito bowl and a side order of guac at the end of a long workday, you wear them when you’re in no mood to try. And you don’t feel too bad about it either, because they reek of integrity and liberalism and therefore don’t invite the same harsh criticism as things like foam flip-flops or Arby’s. But still, too much Chipotle is never a good thing.”
Just so we are clear where the biases are, as a person who wears Birkenstocks all the time, the idea that they are somehow the Chipotle of footwear just leaves me scratching my head. That somehow they are a last resort when you are “in no mood to try” – well that grinds against my feminist fancy in an entirely different way and is definitely the topic of another post.
“Your foot might splay a little bit,” said NYC podiatrist Dr. Hillary Brenner in response to a rumor my coworker’s friend, this girl Alison, heard from her shoe sales guy at Jeffrey that all the Birkenstocks and locker room slides women are wearing nowadays are making their feet bigger—thus forcing them to size up on their Fall ’14 footwear purchases. 38? Guess again, now you’re probably a 38.5.”
[Alarm Klaxon] Whoop whoop whoop! Ladies it is with considerable regret that I have to inform you that your feet are getting….*whispers* bigger. You thought Cinderella was just a story! Oh no no no, Double XXers – you have to live by this shit because the grotesquery of moving from a 38 to 38.5 must be considered a horror that should not be named.
Unless of course you’re a bland, humourless, feminist killjoy like myself who lives for blaming on this sort normative buncombe.
“Splay” is a great word, and by that Dr. Brenner simply means that the muscles and bones inside of your feet are getting a nice little stretch and they don’t want that feeling to end. So it’s not like they’re gaining weight—they’re just not as toned.”
Gaining Weight!?! Gaining Weight?!? Good Lard! Anything but that… Is there no hope? Also, how do feet that are squished inside shoes that don’t fit = toned?
“Your foot gets comfortable in these types of shoes and only certain muscles are working. Then when you go into a high heel that’s more narrow and stiff, your foot can’t splay as much. Different pressure points are being loaded, and you’re having to use muscles you haven’t used in a while.”
Wait, what? It sounds like you’re making an argument that it’s just ‘different muscles’ being used when you go from ergonomic brikenstocks to the damaging instruments of torture known as high heels. You’re not actually making that argument against healthy feet and promoting the damage high heels are responsible for?
“But there are abs somewhere under the mushy softness of your lazy Birkenstock feet, and they can be un-splayed and ready for the heel-loving city life.”
Holy hell, you are toe-tally going there. Because having footwear that fits is completely the equivalent of “mushy softness”. Did you feel the lip curl of disgust there? The comparison between flabby abs and now your damn flabby feet? Can we get a little more hate and shame on for female bodies?
What, exactly the fuck, is heel-loving city life? Who loves manoeuvring around in the frigidly winter-dark icy streets in high heels? I want Dr.Brenner to try the icy-fun-dance in high heels – the pain of his twisted ligaments would bring me a great deal pleasure (keeping with the theme of the post, would that be shodden-freude ?).
‘Dr. Brenner suggests training your feet back into a pair of your old heels rather than buying new ones, “You still have the same foot as you’ve always had, it’s not growing wider, it’s just getting put into a different device.”
“Oh,” says the doctor who, in theory. has sworn to do no harm – you ladies just need to acclimatize to having your toes squished and your tendons abnormally stretched. It is like taking a round with the thumbscrews before heading to the rack…you just need to warm up!
“You’ll feel it at first, in the same way that your body will feel sore after the first time of doing a workout tape. But after a while your body gets used to that workout and new muscles are being stimulated. Eventually you won’t feel as sore. It’s a good idea to wear a variety of shoes overall, so that your entire foot is being worked on a regular basis.”
All you need is time to get used to wearing damaging footwear. Awesome.
“So, and correct me if I’m wrong, the takeaway here is that you can eat as many burritos as you like, just do it while wearing heels?”
No. The take away is that you’re advocating against women wearing shoes that properly fit and you’re attempting to shame them into wearing shoes that can potentially damage their bodies.
Did you catch the “subtle” sexist trope?
Full marks for making fun of phony social constructs. :)
Let it be said up front that this cranky second waver bears no animus with regards to hamsters, electric vehicles, or dancing. Yet, once these elements are mixed into the toxic soup of everyone’s favourite capitalistic patriarchal construct – better known as ‘our society’ – hilarity is bound to ensue.
The advertisement in whole, before we begin.
This commercial is about selling cars. (Duh!) But who is the target audience? (if you thought hamsters, please leave now there are places better suited for your attentions). Let’s break this down and take a look at the characters.
Science Hamster #1 – Red bow-tie, suspenders.
Science Hamster#2 – Red bow-tie, red glasses and polka dot shirt.
Science Hamster#3 – Rasta hat, white shirt.
Because not all dudes are not into science! Bonus marks for catching the racial commentary this characterization is making.
Female Hamster in Ball – Brown and cute. Context wise we don’t know the ball hamster is female, but with time spent on establishing a connection one could assume.
Small, helpless, and cute. Thematic material anyone?
We’re 10 seconds into the commercial and what do we have here – 3 male represented characters creating, designing, and actively teching out with all sorts of futuristic displays and machinery. The female role, to smiled and waved at; the unsurprising passive receptacle for male attentions.
Audio note – “Baby I’m preying on you tonight. Hunt you down eat you alive,. Just like animals (x2). Ah yes because the predator/prey relationship is so sexy, and filled with equality too!
Well nothing new here under the sun so far, but as with most patriarchal adventures it gets worse the farther you go. Our intrepid female hamster gets herself into a jam by wheeling her ball into the experimental area and is zapped along with the vehicle by the transmogrifying beams of science.
Oh, silly female! Caution be thrown to the wind cause she doesn’t get Science!
Our first glimpse of her portents much of what is to come. Disembodied woman parts with feminine signifiers for the winz!
The body parts of women – sexy!
The requisite Male gaze.
To quote Keanu Reeves: Whoa…
And after a full body pan, we as viewers to get to experience the male gaze. Just some reinforcement in case you missed the objectification the first time around.
Audience gets to objectify her to, as women should be judged by the quality of their tuckus.
Now that we have primed the audience for sexual objectification, lets use it to sell the damn car!
Inviting female = inviting car?
Where is the female empowerment (do tell my Third Wave friends)?!? Oh wait the power of love. How charmingly original for a female character (do contrast this with the creator, the scientist, the engineer).
Empowerful stuff going on here.
Oh, dudes like their technology more than any single vampy female. Let’s get a shot of her looking flummoxed so we can reiterate the “female body selling car” angle again. We do remember the advertising truism – the sexual objectification of women sells.
Damn, they picked me over a car, what could they possibly after?
Our intrepid dudes roll to the nearest pet store to ‘pick up some chicks’. Consider the perceived power differential – the dudes looming over a cage of helpless females – and of course the anvilicious buying of women for happy fun sexy times.
Write your own snark about how empowering prostitution is…
So cue more science and boom! Let the female empowerment roar while striking sexy poses for dudes (science and/or otherwise)!
Huh, because vamping for dudes is approved female behaviour!
Recently bough females remarkable receptive to their buyers, with nuzzling and other overt signs of female powah affection.
Oh, we like you dudes and our role as eye-sex-candy and everything is awesome, see how much fun are having?
Cue the formation dancing with of course, our protagonists front and centre, we must never forget the centrality of the man and his power.
Never forget who is the subject and who is the object.
And thus endeth the analysis.
Going through this post made me think of all the conversations, mostly with men, about how we don’t need feminism anymore because we are an equal society now thus there is no use for feminism or feminist analysis. This was a cute commercial until you actually look at the underlying patriarchal messages that surprisingly happen to dovetail nicely how society perceives, and thus, how society treats women in 2014.
You could knock me over with a feather given how surprised I am about the level of misogyny present in our media.
As always, IBTP.
I suggest stop being like these guys and try a new fanciful tact – treating women with the respect and the dignity that you as a dude get by default.
Seems like we have a bit of feminist theme going on here this week – quelle suprise! Harassment and how women and men are taught to exist in society. If we can edumacate a few dudes about the toxic patriarchal soup we all swim in the world will be a better place.
“A male friend of mine that develops AAA games told me, “When a woman criticizes me, it goes to a different part of my brain than when a man on my team does. I get defensive really quickly. I’m trying to get better about it.” I don’t think his is a unique experience.
We live in a society that’s sexist in ways it doesn’t understand. One of the consequences is that men are extremely sensitive to being criticized by women. I think it threatens them in a very primal way, and male privilege makes them feel free to lash out.
This is why women are socialized to carefully dance around these issues, disagreeing with men in an extremely gentle manner. Not because women are nicer creatures than men. But because our very survival can depend on it.”
Sooooo… experiences are different for women in the game industry who would of thunk? Might it be because women and men are socialized differently and are taught to respond differently to situations? Might one set of strategies be beholden to the other, thus reinforcing the disparity? Food for thought –
The highly quotable Margaret Atwood clarifies the idea:
“Men are afraid women will laugh at them. Women are afraid men will kill them.”
[Source:Polygon]
Part of the reason why feminist analysis is such a valuable tool is that FA deconstructs and identifies the constructed norms of society and rightly points out how craptacular said norms are for women.
So, dudes, a glimpse into the faux-egalitarian society you’ve created and learn the implied lesson of “don’t be that guy” – thanks in advance for being a better person.
Oh, hey did you need more evidence of the power imbalance in society? Take a look at the comments section and count how many responses with the motif : If you dress a certain way you are asking for it.
How reading ytube comments makes me feel:
bleatmop
Mystro
Dead Wild Roses 
Your opinions…