You are currently browsing the daily archive for August 13, 2015.

cinderella“Advertisers must convince young women that they are in need of constant improvement—largely to get and keep boys’ attention—without threatening young women’s views of themselves as intelligent, self-directed, and equal. Buzz words like “empowerment,” “self-determination,” and “independence” are sprinkled liberally across their pages. But this seemingly progressive rhetoric is used to sell products and ideas that keep girls doing gender in appropriately feminine ways, leading them to reproduce, rather than challenge, gender hierarchies. An ad for a depilatory cream, for instance, tells girls that they are “unique, determined, and unstoppable,” so they should not “settle… for sandpaper skin.” Feminist demands for political and economic equality—and the refusal to settle for low-wages, violence, and second-class citizenship—morph into a refusal to settle for less than silky skin. Pseudo-feminist language allows young women to believe that they can “empower” themselves at the checkout counter by buying the accoutrements of traditional femininity.”
                                                                                                                                                  — Amanda M. Gengler, Selling Feminism, Consuming Femininity.
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Rick Mercer reports on our Canadian para-Panam/para-Olympic athletes with a vivacious gusto and aplomb that leaves one smiling and quite pleased to be Canadian.  I am very glad the CBC exists and can provide a platform for the likes of Mercer and the good, often funny, work that he does.

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